BrandStills amazon product photography
Product photography for Amazon sellers
Amazon's main image must show the product on a pure white background, filling most of the frame, with no props or text. BrandStills renders that shot, and the lifestyle secondaries, from two or three phone photos of the real product.
Amazon is the one marketplace where the rules are written down. The main image must be the product on pure white, RGB 255,255,255, filling most of the frame, no props, no text, no box contents that are not in the box. Get it wrong and the listing can be suppressed; get it technically right but ugly, with a grey-ish background and a hacked-off shadow, and shoppers scroll past.
The main image is a lighting problem, not a Photoshop problem
Most sellers try to fake pure white by cutting the product out. The result is a floating object with no contact shadow and a halo of missed pixels around a bottle cap. A real white-background photo has a soft shadow anchoring the product to the ground, which is why the pure white scene renders one: your product, centred, edge-to-edge white, with the contact shadow that makes it look photographed rather than pasted.
The input is deliberately unglamorous. Two or three phone photos in daylight: front label straight on, one angled, one of anything the first two miss. The label text, logo, colours and proportions are locked, so the render is your product, not a lookalike, which is the whole point on a platform that suppresses inaccurate images.
Six more slots, and they sell harder than the first
The main image wins the click; the secondaries win the buy box in the shopper’s head. That is where lifestyle belongs: a supplement tub on a gym bench, a sauce jar on a kitchen counter, a hard-shadow shot for the premium graphic look. Each render takes about a minute, and edits build on the previous image in a thread, so “same scene, label brighter” is a message, not a reshoot.
Photo debt scales with your catalogue
Ten ASINs is thirty-plus images, and every variation, seasonal refresh or A+ module wants more. Because products stay in the app’s library, a new angle for an old ASIN needs no reshoot: pick the product, pick the scene. That is the difference between updating your worst-performing listing this afternoon and putting it off until Q3.
Free credits on install cover your first listing set. Get the app, or see the white background scene it all starts from.
Frequently asked questions
What are Amazon's main image requirements?
The main image must show the actual product on a pure white background (RGB 255,255,255), filling around 85 percent of the frame, with no text, logos, watermarks, props or items that are not in the box. Lifestyle context belongs in the secondary image slots.
Are AI-generated images allowed on Amazon listings?
Images must accurately show the item the buyer receives. A render built from photos of your real product, with the label, colours and proportions unchanged, shows the real item. Never imply extras or quantities you do not ship, and check Amazon's current image policy for your category.
Do I need a lightbox for the white background shot?
No. Photograph the product plainly in daylight so the label is legible, then render the pure white scene. The background comes out seamless white with a natural contact shadow, which is exactly what a cut-out with the shadow erased fails to look like.
Related guides
A Shopify store looks professional when every product photo shares the same background, light and angle. BrandStills applies one scene across your whole catalogue from phone photos, so the collection grid finally matches.
Product photography for supplement brandsSupplement tubs are glossy cylinders wrapped in dense label text, the two hardest things to photograph with a phone. BrandStills renders your real tub, label sharp and claims legible, on a gym bench or a clean studio backdrop.
Product photography for Etsy sellersEtsy listings live or die in a 300-pixel thumbnail. BrandStills turns the phone photos you already have into clean studio and lifestyle shots of your real item, with the label, the stitching and the glaze all intact.
Last updated August 29, 2026.
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